Interesting makeover of Smokey the bear, but I find it odd that the message needs to be dumbed down. Does positive reinforcement really work better than the old fashioned explanation of the consequence?
New Smokey Bear Gives Hugs, Not Just Warnings – NYTimes.com.
We will see…
Edie
Oh, I remember Smokey the Bear! Haven’t thought about him since I was a kid.
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